We empower brands to inspire and connect through the art & science of music and sound
For over three decades, Sonic Maniac has helped brands craft unforgettable music & sound that resonates with their audience. From brand-defining jingles to award-winning scores, our work captures the essence of your message and amplifies its impact. We believe that music is the universal language, capable of transcending all boundaries, and sparking emotional connections.
At Sonic Maniac, we don’t just create audio,
we create the soundtrack to your brand’s success.
Sonic Branding
Sound Builds Emotional Connections
Music is considered one of the most important executional cues in advertising.
When used correctly, music can positively influence consumers’ mood, memory, purchase intentions and attitude towards brands.
Sonic Branding, in particular “jingles”, enable brands to form immersive and memorable connections across all touchpoints, increasing brand awareness and loyalty.
The Science Of Sound
The world’s most iconic and memorable brands live in our heads,
because they know how sound connects on a subconscious emotional level.
Understanding how the brain processes sound is essential to sonic branding.
It stimulates an emotional response, and has the ability to become rooted in the belief system.
A study by the research company Sentient Decision Science,
found that sound can influence a person’s desire to engage or avoid a brand by 86%.
Studies also show that during an ads “call to action” audio branding elicits 18% higher positive emotional response than visual only branding. Ads featuring sonic branding also perform 8.5 x better for overall attention, vs those that don’t.
One of the most effective ways a brand can express its true self is through its distinct sound and music.
Appealing to the heart is essential for growing brand equity.
In a highly crowded information environment, sonic branding can lift awareness and memorability as well as arouse emotions that prompt positive associations with your brand.
Sound Design & Audio Post Production
More than half of what we experience while watching a video is the sound. It’s just as important as the video itself in telling your story. Your message needs to compete with everything around it on the world stage. Whether it’s on television or social media, your message needs to sound better than what is experienced before and after it. We work with you to bring your picture to life. Whether you have all the pieces of the puzzle together, or you need help with different elements of the sound track, we help you finalize the audio for your project to ensure your audience hears you.
Examples of our Sound design and mixes
Voice Recording & ADR
We can record voice talent in studio, or remotely VIA Source Connect.
We guarantee professional, high quality voice recordings for television, radio and film.
At Sonic Maniac, our decades of experience recording and directing voice talent ensures your sessions are fast and painless. We can facilitate in person or remote sessions via source connect and zoom/teams so the talent and anyone else attending can be anywhere in the world. We also provide frame accurate dialog replacement (ADR) for film and television.
In person or remote Voice Recording
About
Sonicmaniac was founded by Gemini nominated composer & recording engineer Mike Alonzo.
“Over the years I’ve had the honour of working with so many businesses to help build their brands sonically. I’ve had the great pleasure of working with amazing producers, directors and film makers, providing music for a multitude of radio, film, television and multi-media productions.
I’m grateful to be able to work in a field I’m so passionate about”.
For original music for film & television, please visit www.alonzo.ca
